A newly proposed order against Drizly will also bind its CEO to specific data security-related requirements after a 2020 data breach.
The lawsuit against data broker Kochava is another step by the FTC to crack down on invasive data collection and sharing practices.
The FTC may consider rules to address the abuses of commercial surveillance by ad tech companies and platform providers.
The American online retailer will be required to pay half a million dollars and improve its security practices by implementing MFA and encrypting sensitive data.
The FTC has made changes to the Safeguards Rule aimed at securing consumer data in the financial industry.